During the late eighties and nineties, Mobil Oil
Corporation started to introduce Total Quality Management
and developed strategy teams to better educate their
dealer organization on the importance of providing quality
products and services. Other topics that were covered
included image enhancement and ways in which to increase
profitability, setting them apart from their competitors.
Charles Khalil, a veteran Mobil dealer of twenty years,
owned and operated three Mobil locations on the Westside
of Los Angeles at that time and took it upon himself to
both participate and to instruct his peers, setting an
example and personifying the best qualities sought for
Mobil Franchisee Dealers.
In 1992, Charles found that there was an additional need
for dealers to come together, showing a united front in
order to maximize the financial health of their individual
businesses. After consulting with his fellow dealers across
California and Arizona, Charles approached Mobil Oil
Corporation, communicating his plan to form a company working
strictly with the vendor community in order to secure
additional revenue. Charles was given the green light by
Mobil Management, pledging their support for the difficult
venture he was about to embark upon.
In May of 1992,United Buyers, Inc. was formed and the
concept was launched. The mission was to make Mobil Dealers
the most profitable of their kind in the industry. This unique
concept initially met with some resistance from the vendor
community and the dealer organization. However, Charles was
determined to succeed, and refused to take ‘no’ for an answer,
believing that this would be a win-win solution for Mobil
dealer convenience store owners and the vendor community at
large. Within eighteen months, United Buyers had managed to
secure three hundred members, and had gained wide acceptance
and respect. As the company’s CEO, Charles was particularly
proud of what he had managed to achieve in such a relatively
short space of time. In late 1994, Charles was approached at
the National Mobil Convention by Sam Odeh, a young man from
Chicago, who had been developing a similar concept in the
Mid West. He had also formed a partnership to service the
Eastern region of the United States.
Charles and Sam agreed to merge their companies, creating
the largest independent organization of this type in the nation.
The company name was changed from United Buyers to Power Buying
Dealers, Western region, Inc. Today, PBD West services Arizona,
California, Louisiana, Nevada and Texas with 865 members and expansion plans to exceed fifteen
hundred members within the next two years.
The partnership between the three regions has resulted in very
lucrative national and regional convenience store programs that
benefit both the dealer organization and the vendor community.
PBD West continues to push forward with their plan of zero
tolerance policy and a streamlined privilege membership.